Consumer journey mapping: the complete guide

Consumer journey maps provide a detailed overview of the customer experience and what touchpoints matter along the path to purchase. They ensure the customer is at the forefront of your mind at all times, giving you insight into their actions, motivations and preferences.

What's in the guide?

With consumers demanding more consistency and personalization from the brands they buy from, it's essential to track the footprints that count. In this guide, we outline the steps to take to create consumer-centric, data-driven maps that streamline your marketing spend. Download it now to find out:

  • How has the path to purchase evolved?
  • What are the touchpoints that matter most?
  • What does it take to create data-driven journey maps?
  • How can these be used to drive ROI?