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Reports give you the latest insights from our expert analysts

Key trends across all digital platforms, behaviors and audiences

Essential insights into the key audiences, major trends and important topics that impact the world of marketing and digital media.

Available in PRO Platform™

Download all Reports & Infographics from PRO Platform™.

Unlimited Downloads

Subscribers get unlimited downloads on any plan.

Regular New Reports

New Reports are available to download on a weekly basis.

Covering all key platform and audience trends

Get ahead of the competition with regular thought-leadership pieces from our Trends team

GWI Flagship Reports

Our flagship reports present insights and statistics on social networking, device usage, online purchasing and entertainment.

Insight Reports

Deep-dives into some of the most pressing topics for marketers, from traditional vs digital media consumption to audience measurement issues.

Trend Reports

Tracking the stories of the moment, from ad-blocking and live streaming to VPNs and multi-networking.

Audience Reports

In-depth examinations of particular groups, assessing their most important behaviors and motivations as well as what sets them apart from the wider online population.

Market Reports

Tracking key digital behaviors and engagement rates at a national level, providing the very latest headline figures as well as looking at trends over time and across demographics.


One-page visual summaries of key services, behaviors and audiences.

Connected to PRO Platform™ for further analysis

Analyze further in PRO Platform™

Reports contain links for you to open the charts in PRO Platform, and add custom filters and audiences.

Customize charts

Change chart types and add or remove data points, for greater customization of the analysis.

Modify report audiences

View audiences from Reports in PRO Platform, conducting further analysis and adding more attributes to those segments.

Personalize reports

Re-create everything in Reports to suit the objectives of your businesses and stakeholders.