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Consumer profiling, for marketing.

Get instant access to the world's most revealing data set on consumer behaviors.

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Tailor your marketing to your target consumers

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Know your audience

Get a deeper understanding of who they are and what they want

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Generate ideas that resonate

Build highly targeted messaging that challenges how they see you

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Get your message heard

Deliver the right offer to the right person at the right time

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Measure your impact

Analyze and perfect your campaigns to get more from your marketing


Explore a world of data

The data

Put the digital universe at your fingertips. With a global panel of over 22 million consumers, stretching across 45 countries, our data gives you the insights you can’t find elsewhere

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Build and accumulate insight

The platform

Profile your audiences in seconds with our simple, intuitive platform. Combine up to 35,000 attributes to build and refine your target segments, using bespoke tools to analyze their behaviors and perceptions in detail

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For publishers

Publishers

Understand your audience and increase their value to boost advertising revenue

For agencies

Agencies

Strengthen your pitches and win new business with fast access to insights you can trust

For brands

Brands

Get smarter with your marketing and maximize sales

Trusted by the world’s leading marketers

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Liverpool Football Club
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • Visa
  • We Are Social
  • WPP
  • Zenith Media

How BuzzFeed Used Insight to Shift Brand Perceptions

This data gives us more of those granular details needed to help us put a personality behind the stats.