Tequila Avión

This case study investigates how Tequila Avión, with the help of non-traditional media agency, Fullsix, successfully drove awareness and consideration for the brand in a highly competitive landscape.

What's in the case study?

With low brand awareness across the U.S., the key challenge the team faced was coming up against their deep-pocketed competitors. 

Here, we examine how they did it, using one audience model to address all media.

  • Achieved a brand lift across all metrics.
  • Implemented a data-driven TV buy, 30% more targeted than average.
  • Drove 8% more efficient reach than industry benchmarks.

 avion tequila

  

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