Recorded: September 27, 2018

Duration: 30 minutes

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Chase Buckle

Senior Trends Analyst

Jason Mander

Chief Research Officer

One of the most attention-grabbing trends of late has been the rapid adoption of voice assistants. Brands are keen to understand whether they need to integrate with voice before it’s too late, as the trend shows clear potential to reshape entire industry landscapes.

What's in this webinar?

In this webinar, we’ll take an in-depth look at the future growth opportunities for voice assistants on smartphones and smart home devices. We’ll also delve into applications of voice technology, the demographics behind them and the uptake of voice assistants at a brand level.

Join us to answer the questions: 

  • What are the key demographics of voice tech users?

  • How do their social media usage, media consumption and purchasing habits differ?

  • How does engagement with voice tech differ by device?


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