Understanding the modern mother

Mothers have always been a key target audience for marketers, but the modern mother spans a variety of different demographics and lifestyles, calling for a deeper understanding of what drives their consumer choices.

In this webinar, we answered:

  • What 'types' of mothers are there?
  • What are their world views?
  • What touchpoints are key along their paths to purchase?
  • How does their media consumption look?