Recorded: June 26, 2018

Duration: 30 minutes

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Chase Buckle

Senior Trends Analyst
GlobalWebIndex

Katie Young

Senior Trends Analyst
GlobalWebIndex

Mothers have always been a key target audience for marketers, but the modern mother spans a variety of different demographics and lifestyles, calling for a deeper understanding of what drives their consumer choices.

In this webinar we answered:

  • What 'types' of mothers are there?
  • What are their world views?
  • What touchpoints are key along their paths to purchase?
  • How does their media consumption look?

 

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