The term 'millennial' covers a broad range of consumers in different life stages. Globally, while almost half of older millennials are parents, over 40% of younger millennials are still living with their parents.
In this webinar, our expert analysts will take a closer look at the key differences that separate these two generations of millennials, uncovering the insights marketers need to know.
In this webinar, we will:
- Examine how these two groups engage with social media.
- Identify the key influences on their purchase journey.
- Analyze how their media consumption habits differ.