The myth is that unlike younger consumer groups, they aren’t digital natives. In reality, they're a highly engaged audience drawn to meaningful and purposeful interactions in the online space.
Generation X, born between 1964 and 1982, is a key audience at the height of their careers with growing families, wielding significant spending power.
Watch our webinar as we take a closer look at this audience, separating fact from fiction.
In this webinar we answered:
- How and why do Generation X engage with social media?
- What do they expect from brands on digital channels?
- What role does digital play in their purchase journeys?