Recorded: April 24, 2018

Duration: 30 minutes

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Felim McGrath

Felim McGrath

Senior Trends Manager
GlobalWebIndex
Katie Young

Katie Young

Senior Trends Analyst
GlobalWebIndex

The myth is that unlike younger consumer groups, they aren’t digital natives. In reality, they're a highly engaged audience drawn to meaningful and purposeful interactions in the online space.  

Generation X, born between 1964 and 1982, is a key audience at the height of their careers with growing families, wielding significant spending power.

Watch our webinar as we take a closer look at this audience, separating fact from fiction.

In this webinar we answered:

  • How and why do Generation X engage with social media?
  • What do they expect from brands on digital channels?
  • What role does digital play in their purchase journeys?

 

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