Recorded: August 29, 2018

Duration: 30 minutes

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Olivia Valentine

Trends Analyst

Katie Young

Senior Trends Analyst

As influencer marketing continues to attract more investment from brands and marketers, they’re beginning to see firsthand where this tactic has the most impact, and where it falls short.

What's in this webinar?

In this webinar, we’ll take an in-depth look at where influencer marketing fits within the purchase journey, which verticals it plays the largest role in, and the trust issues related to authenticity and transparency among influencers.

Join us to get a better understanding of influencer marketing as we answer the questions:

  • Who is most receptive to influencer marketing?

  • Where does it fit in the purchase journey?

  • How can brands benefit most from it?

  • How can it add value to a campaign?



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