Recorded: May 23, 2018

Duration: 30 minutes

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Felim McGrath

Senior Trends Manager

Olivia Valentine

Insights Analyst

As Generation Z, aged 16-21, continue to garner purchasing power, they’re starting to attract the type of attention that has long been bestowed on millennials.

But what do we really know about these mobile-first consumers?

Here, we took an in-depth look at the views and behaviors of Gen Z, uncovering the characteristics and attitudes that define them. 

In this webinar we answered:

  • How do they view technology and the world around them?
  • How do they like to interact with brands?
  • What touchpoints are key along their paths to purchase?
  • How do they engage with and perceive social media


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