As Generation Z, aged 16-21, continue to garner purchasing power, they’re starting to attract the type of attention that has long been bestowed on millennials.
But what do we really know about these mobile-first consumers?
Here, we took an in-depth look at the views and behaviors of Gen Z, uncovering the characteristics and attitudes that define them.
In this webinar we answered:
- How do they view technology and the world around them?
- How do they like to interact with brands?
- What touchpoints are key along their paths to purchase?
- How do they engage with and perceive social media