Marketing to Gen Z: The insights to know

As Generation Z, aged 16-21, continue to garner purchasing power, they’re starting to attract the type of attention that has long been bestowed on millennials.

But what do we really know about these mobile-first consumers?

Here, we took an in-depth look at the views and behaviors of Gen Z, uncovering the characteristics and attitudes that define them. 

In this webinar, we answered:

  • How do they view technology and the world around them?
  • How do they like to interact with brands?
  • What touchpoints are key along their paths to purchase?
  • How do they engage with and perceive social media