Recorded: July 30, 2018

Duration: 30 minutes

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Chase Buckle

Senior Trends Analyst

Katie Young

Senior Trends Analyst

Consumers are growing more conscious of how their buying decisions are impacting the world around them. As a result, they're demanding that brands be more transparent and proactive about their ethical credentials and contributions.

What's in this webinar?

Here, we’ll take an in-depth look at the demographics, attitudes, buying behaviors and marketing preferences of these sustainability-conscious consumers. 

Join us to get a better understanding of the different types of ethical consumers as we answer the questions:

  • What drives them to purchase a product?

  • What motivates them to advocate a brand?

  • How do they use social media?

  • How do they interact with their favorite brands?



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