Recorded: December 5, 2018

Duration: 30 minutes

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Chase Buckle

Senior Trends Analyst

Jason Mander

Chief Research Officer

To mark the release of our annual report on the biggest consumer, market and industry trends to watch in 2019, we’ll be talking through some of the featured trends shaping the year ahead, with a key focus on the changing value of personal data and the increasing emphasis on trust in the marketing space.

What's in this webinar?

In this webinar, we’ll be taking an in-depth look at the current state of data privacy and protection to better understand changing consumer perceptions around the issue.

Join us to answer the questions: 

  • How is the value of personal data evolving?

  • Why is trust playing a more important role in consumer-brand relationships?

  • How have consumer perceptions around online privacy changed in light of major developments such as GDPR?

  • How does consumer trust differ across social media, online retail and music/video streaming services?


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