In ten years, cryptocurrency has gone from a single whitepaper on a mailing list to a sprawling infrastructure of traders, apps and ATMs in a multi-billion dollar market. It's been a hot topic, but the customer base remains somewhat misunderstood.
What's in this webinar?
In this webinar, we take a deeper look at the global cryptocurrency consumer. Using the GlobalWebIndex, we'll paint a rich picture of the crypto-investor beyond the financials. Join us to answer the questions:
What defines a cryptocurrency consumer?
What sets them apart from other consumers and investors?
How can brands target them?
- What can they teach us about similar early adopters?