Recorded: December 1, 2020

Duration: 45 minutes

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Ty Heath

Global Lead, The B2B Institute

Andy Childs

Connection Planning CE

Devon Zdatny

Founder and CEO
First & First Consulting

Jason Mander

Chief Research Officer

So 2020 happened. Ahead of 2021, everyone’s looking for answers on, well, everything. Every single strategy needs a shake-up to meet the new faces of B2B and B2C.

In this event, we look at the biggest consumer trends facing us in the new year and pinpoint exactly what they mean for businesses of all shapes and sizes.

Featuring expert opinion from the likes of LinkedIn, Facebook, and First & First Consulting, we’re cutting through all the news stories and fake stuff and rumours, to give you the facts: what’s actually changing? 

What's in this event?

We've digested the facts, to bring you a discussion on the trends that'll affect your customers in 2021. Hear from the analysts, followed by a panel of thought leaders to connect the biggest trends to your work.

We cover ground such as:

  • Trends in social media commerce that you won't want to miss.
  • The implications of continued home working, and how best to handle it.
  • What you need to know about brand purpose in 2021.

Watch now

Watch now