Mothers have always been a key target audience for marketers, but the modern mother spans a variety of different demographics and lifestyles, calling for a deeper understanding of what drives their consumer choices.
In this webinar, we will answer:
- What 'types' of mothers are there?
- What are their world views?
- What touchpoints are key along their paths to purchase?
- How does their media consumption look?
When is it?
Tuesday, June 26th
12pm - 12.30pm ET (5pm BST)