Rethinking Gen X: Fact versus fiction

The myth is that unlike younger consumer groups, they aren’t digital natives. In reality, they're a highly engaged audience drawn to meaningful and purposeful interactions in the online space.  

Generation X, born between 1964 and 1982, is a key audience at the height of their careers with growing families, wielding significant spending power.

Watch our webinar as we take a closer look at this audience, separating fact from fiction.

In this webinar, we answered:

  • How and why do Generation X engage with social media?
  • What do they expect from brands on digital channels?
  • What role does digital play in their purchase journeys?

Your hosts:

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Felim McGrath
Senior Trends Manager

Katie Young
Senior Trends Analyst