Consumers are growing more conscious of how their buying decisions are impacting the world around them. As a result, they're demanding that brands be more transparent and proactive about their ethical credentials and contributions.
What's in this webinar?
Here, we’ll take an in-depth look at the demographics, attitudes, buying behaviors and marketing preferences of these sustainability-conscious consumers.
Join us to get a better understanding of the different types of ethical consumers as we answer the questions:
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What drives them to purchase a product?
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What motivates them to advocate a brand?
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How do they use social media?
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How do they interact with their favorite brands?