TV campaign measurement as we know it is an outdated process, focused only on the viewing habits and behaviors of limited audiences in certain markets. Our new solution is transforming how it’s done, using the world’s most in-depth consumer survey.
Track viewing habits and trends on a more granular scale, fresh every quarter
Understand total reach and time spent per channel of more than just affluent audiences
From profiling to planning, use one platform to improve your process and get results
Use the only globally harmonized study to take your ideas further
Understanding what drives B2B sales in the new normal takes far more than market data and desk research. It means digging into what makes them tick. That’s why our data goes deeper – linking with the world’s largest study on the online consumer for the 360-degree view you can’t find elsewhere.
Most media companies and agencies rely on expensive and outdated tools that limit their ability to see the full picture. Using one platform from start to finish, get complete visibility into the optimum audiences for you to target, and understand the potential impact of your international TV campaigns, both linear and digital.
Running an in-depth analysis of global campaigns isn’t always easy. Our solution gives you the tools to check ad performance and potential reach and frequency across 42 countries globally. Using the only data on the market that’s consistent across EMEA, APAC and the Americas, selling truly international TV campaigns is easy.