World Cup fans: beyond the TV screen

TV may still be the most popular way to watch the World Cup, but digital channels are having a big impact on fans. This infographic takes a closer look at how brands can expand their reach, beyond the TV screen.

What's in the infographic?

Here, we examine the social media habits and online behaviors of World Cup fans to answer: 

  • What are their second-screening habits?
  • How do they discover brands?
  • What kind of ads are most impactful among them?

world cup fans