TV may still be the most popular way to watch the World Cup, but digital channels are having a big impact on fans. This infographic takes a closer look at how brands can expand their reach, beyond the TV screen.

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What's in the infographic?

Here, we examine the social media habits and online behaviors of World Cup fans to answer: 

  • What are their second-screening habits?
  • How do they discover brands?
  • What kind of ads are most impactful among them?

world cup fans
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