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Understanding the World Cup audience

Almost half of internet users say they watch the World Cup. This infographic explores the viewing habits and attitudes of these sports fans, taking a closer look at the evolving sports media landscape.

What's in the infographic?

Here, we examine the World Cup audience in minute detail, pulling out key insights to answer: 

  • How do they prefer to watch the World Cup?
  • What attitudinal segments do they fall into?
  • What role does social media play in their lives?

world cup