Almost half of internet users say they watch the World Cup. This infographic explores the viewing habits and attitudes of these sports fans, taking a closer look at the evolving sports media landscape.
What's in the infographic?
Here, we examine the World Cup audience in minute detail, pulling out key insights to answer:
- How do they prefer to watch the World Cup?
- What attitudinal segments do they fall into?
- What role does social media play in their lives?