Across the world, the sports scene and its many tribes are changing in step with wider trends. This is particularly true for women’s sports, and female sports fans - which are both surging.
Yet the commercialization of women’s sports has not been fully realised. With nearly a quarter of women saying they like to watch sport, what are the opportunities for brands to make a lasting impact?
What's inside the report?
This report dives into female viewership of sports, profiling a diverse range of fans and pinpointing key insights. Read it now and leverage the trend in an authentic way.
Download it now to uncover:
- As sports viewing moves online what role does televised sport play for female fans?
- What are their key attitudinal characteristics, and preferred brands?
- How do sports preferences differ amongst age groups, and across global regions?
- Which are the surprise hits of online sports that could present opportunities?