Across the world, the sports scene and its many tribes are changing in step with wider trends. This is particularly true for women’s sports, and female sports fans - which are both surging.

Yet the commercialization of women’s sports has not been fully realised. With nearly a quarter of women saying they like to watch sport, what are the opportunities for brands to make a lasting impact?

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What's inside the report?

This report dives into female viewership of sports, profiling a diverse range of fans and pinpointing key insights. Read it now and leverage the trend in an authentic way.

Download it now to uncover:

  • As sports viewing moves online what role does televised sport play for female fans?
  • What are their key attitudinal characteristics, and preferred brands?
  • How do sports preferences differ amongst age groups, and across global regions?
  • Which are the surprise hits of online sports that could present opportunities?


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