Are you looking for tips on changes in the consumer landscape, created by coronavirus?

Need to know the ways consumers in the U.S. behave, and interact with brands?

Our U.S. consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them.

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In this set of U.S. consumer insights you’ll be able to take your brand further, and align with the needs of your target audience.

Update your consumer profile with the latest insights

With data from our far-reaching global survey, refresh your knowledge of the habits and preferences of American consumers.

Discover new patterns in their lifestyle

What sort of interests does the typical American internet user have? How do they use devices? Get the latest knowledge on activities.

Shape your social media approach

With insight into social media platform use, see how your target consumer is unique - to shape a strategy that lets you stand out.US-preview-indexDownload now

Learn about the latest trends, including social media.

American consumers are less likely to use a QR code than the global average.

They’re more likely to follow social media accounts of the brands they like, and more American consumers want to connect with friends than others around the world.

Adverts seen on TV are the most common way to discover brands - which is also different to the average.

Find out what’s unique to your consumer, beginning with this insight toolkit.

What's in the infographic?

Drawing on a global consumer survey that’s been tailored to regional cultures, we outline the facts to know.

  • What’s the demographic and lifestyle profile of an internet user in the U.S.?
  • What are their interests - and how does this compare globally?
  • How does Gen Z online time stack up against the average?
  • How are American consumers using mobiles?
  • How do they use social media for brand discovery and purchases?

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