Understanding the UK tourist in America

21% of UK internet users are planning to travel to the U.S. in the next 12 months. We take a closer look at the characteristics of this audience, including their path to purchase and key motivations, establishing the most effective ways to target them.

What's in the infographic?

Here, we analyze the attitudes and behaviors of these consumers to find out: 

  • What are the key demographics of those travelling to the U.S.?
  • What are their biggest reasons for traveling?
  • What are they planning to do on their trip, and why?

Understanding the UK tourist in the U.S.