For every retail brand at this time of year, the focus is on Christmas shoppers. In this infographic, we take a closer look at the motivations, preferences and buying habits of these consumers across the UK to better understand their path to purchase.

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What's in the infographic?

Here, we leverage our latest research from a bespoke study to analyze Christmas shoppers in minute detail, uncovering what kind of messaging they respond to most, and what they expect from brands this holiday season. Download it now to find out:

      • Which Christmas ads resonate the most?
      • How much money will consumers be spending this year?
      • Which high-street shops will attract the most attention?
      • Which brands will encourage the most loyalty?

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