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A profile of the TV buyer

In this report, we examine the key insights that define consumers who intend to purchase a TV in the next six months. Download it now to get a snapshot of the tactics, channels and touchpoints that matter when marketing to this audience.

What's in the report?

Here, we examine the device preferences, online behaviors and  purchase journeys of TV buyers to better understand:

  • Which demographics are in the market for a new TV? 
  • How much time are they spending on media daily?
  • What are their biggest drivers for brand advocacy?

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