Travel: a study of U.S. and UK consumers

Get to know preferences of travelers and vacation tribes with our insights on 2019 consumer views of travel. Our study asked in-depth questions to discover the reasons we're compelled to travel, and the current attitudes of U.S. and UK consumers.

Find clarity for product and package marketing with an understanding of U.S. and UK vacationers' needs.

What's in the infographic?

Learn how U.S. and UK travel customers feel about their options in 2019. Discover actionable insights to help you provide the value and experience that customers are looking for.

Uncover pain points, motivations for travel, and other key insights, including:

  • Frustrations with travel and tourism.
  • The role travel agencies should play.
  • Purchase drivers for booking transport.
  • Three key vacationer portraits and their preferences.