The social marketer

This infographic, created in collaboration with the Institute of Practitioners in Advertising (IPA), examines the social media behaviors and preferences of UK marketing and advertising professionals.

What's in the infographic?

Here, we look at social media usage among Adland marketers to better understand the evolving role these platforms are playing in their professional lives.

  • Which platforms are they using most for professional purposes? 
  • Do they prefer internal communication platforms to email?
  • How are personal social media accounts merging into the professional sphere?

Social Marketers