The rise of the ad-blocker

Ad-blocking software is spreading fast across the online world, but what are the statistics behind the trend, and why are internet users really blocking ads online?

What's in the infographic?

Here, we map out the latest developments in relation to the ad-blocking phenomenon, focusing on:

  • The motivations behind digital consumers blocking ads online.
  • The spread of ad-blocking software on desktop and mobile.
  • The demographic splits of consumers who use ad-blocking software.