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The missing billion

This white paper investigates how web analytics is wiping the emerging world off the map, giving marketers a skewed understanding of the global internet population.

What's in the white paper?

Hundreds of millions of internet users around the world are being incorrectly geo-located thanks to highly flawed, passive analytics. We take a closer look at how this is causing many, especially in fast-growth markets, to be excluded. Download the white paper to find out:

  • How many consumers are going under the radar.
  • What's causing the widespread problem.
  • How this is impacting business decisions around the world.

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