36% of the global population are interested in at least two of the following: technology, gadgets, gaming, science and cars. These tech enthusiasts offer exciting opportunities for brands to engage them across every phase of the purchase journey. 

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What's in the infographic?

Here, we analyze brand engagement and interaction among tech enthusiasts to find out: 

  • How do they discover new brands?
  • What do they expect from the brands they interact with?
  • What encourages them to become brand advocates?

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