Mothers make up some of the world’s biggest target consumer groups, especially across China and America − two of the top priority markets for the CPG parenting vertical.

To successfully reach this cross-generational audience, it takes harnessing a deep understanding of how they’re evolving.

Our latest guide, featuring fresh research conducted on over 2,000 mothers across China and the U.S., reveals some key imperatives to shape a winning CPG marketing strategy in 2019 and beyond.

Download now

What's in the guide?

Here, we explore the fast-changing purchase behaviors, perceptions and attitudes of the modern mother, outlining the most effective ways to target them. Download the guide to find out:

  • What are the top purchase drivers for mothers?
  • What channels matter most along the customer journey?
  • What kind of content appeals to them?
  • How do priorities differ across markets?

 

Marketing to mothers

Download now

Download now

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.