Mothers make up some of the world’s biggest target consumer groups, especially across China and America − two of the top priority markets for the CPG parenting vertical.

To successfully reach this cross-generational audience, it takes harnessing a deep understanding of how they’re evolving.

Our latest guide, featuring fresh research conducted on over 2,000 mothers across China and the U.S., reveals some key imperatives to shape a winning CPG marketing strategy in 2019 and beyond.

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What's in the guide?

Here, we explore the fast-changing purchase behaviors, perceptions and attitudes of the modern mother, outlining the most effective ways to target them. Download the guide to find out:

  • What are the top purchase drivers for mothers?
  • What channels matter most along the customer journey?
  • What kind of content appeals to them?
  • How do priorities differ across markets?


Marketing to mothers

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