In light of distressing images such as a turtle choking on a plastic straw, the current mood is focussed sharply on how brands can reduce impact on the environment.
We’ve conducted a bespoke study for 2019 into the factors that matter to consumers, and their reasons for selecting greener products.
What's inside the report?
Explore key questions about sustainable packaging in the U.S. and UK, and understand the full picture of why the environment is so important for brands right now. Download to find out:
- What ‘eco factors’ influence how consumers choose their brands?
- How is brand loyalty affected by the surge in eco-conscious decision making?
- How can companies add this issue to their roadmap?