- Students are more likely to head to social media to find products to buy.
- Apple products are more popular among young professionals.
- Students enjoy influencer marketing, but direct brand communication works best among young professionals.
How do you do it?
This infographic was created using only the data available to our free plan users. This means anyone can replicate these insights in our platform, or analyze their own audiences to see how they compare across these metrics.
Try it now by registering for free access, and create the Student and Young Professional audiences within Audience Builder. Here's how.
Click on a chart to open that question on the platform or download the infographic here.
This infographic was created using data available on our free plan. To find about all 25,000+ data points covered by GlobalWebIndex, click here.
Unless stated otherwise, all figures are taken from our Q2 2018 wave of online research among 119,899 internet users aged 16-64 across 44 countries. Among this cohort, there were 12,295 Students and 25,278 Young Professionals - defined as 16-34 year-old internet users in full-time work.