- Students are more likely to head to social media to find products to buy.
- Apple products are more popular among young professionals.
- Students enjoy influencer marketing, but direct brand communication works best among young professionals.
How do you do it?
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This infographic was created using data available on our free plan. To find about all 25,000+ data points covered by GlobalWebIndex, click here.
Unless stated otherwise, all figures are taken from our Q2 2018 wave of online research among 119,899 internet users aged 16-64 across 44 countries. Among this cohort, there were 12,295 Students and 25,278 Young Professionals - defined as 16-34 year-old internet users in full-time work.