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Globally, one in four internet users is a fan of the Star Wars franchise. With such a powerful global reach - how can we know more about this cinema loving audience? And which insights will help marketers target them better?

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What's in the infographic?

Discover consumer insights from a galaxy far, far away. With stats on how they live their lives, get this infographic to better understand:

  • What is the typical age of a Star Wars fan?
  • How does this cinema-loving group like to shop?
  • What's their key purchase driver?
  • How many Star Wars fans also like gaming?
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