How we watch and engage with sports has changed dramatically. Streaming, social media, and globalized tournaments have all made an impact. And the evidence is clear, with fans looking to follow sports via social media 47% more than in 2016.

Getting to know how sports and media interact is crucial for modern marketers hoping to reach highly engaged consumers - who are often passionate sports fans.

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What's inside the report?

Put trends into focus with market and viewer insights. We compare the popularity of sports and events with the media habits of consumers across the globe.

Find out:

  • What sports are social media viewers watching?
  • How do the media habits of different sports fans compare?
  • Which events and competitions are most popular through online TV?
  • How do fans engage with the ICC Cricket World Cup and the Women’s Soccer World Cup?

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