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A profile of the sports fan


Here we provide an overview of Sports Fans as an audience, examining them closely to determine how marketers can best target them.

What's in the infographic?

Sports Fans are some of the most enthusiastic and digitally-engaged consumers. Download this infographic to find out: 

  • How and where they view TV.
  • Their top devices, in particular games consoles.
  • How they engage with brands.

sports fans