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We asked consumers around the world whether they had bought sports clothing in the past two years - and explored whether it was Nike or Adidas. Where do the three stripes beat the swoosh?

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What's in the infographic?

You'll get to know the typical profile for a buyer of branded sports apparel, and be able to compare them against fashion lovers, to discover their personal outlook on life. Insights include:

  • Is a sports apparel buyer more or less brand conscious than a fashionista?
  • How do sports brand fans like to shop?
  • In which countries are brands engaging their fans the most?
  • What's the typical age, affluence and location of a sports apparel buyer?


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