We asked consumers around the world whether they had bought sports clothing in the past two years - and explored whether it was Nike or Adidas. Where do the three stripes beat the swoosh?
What's in the infographic?
You'll get to know the typical profile for a buyer of branded sports apparel, and be able to compare them against fashion lovers, to discover their personal outlook on life. Insights include:
- Is a sports apparel buyer more or less brand conscious than a fashionista?
- How do sports brand fans like to shop?
- In which countries are brands engaging their fans the most?
- What's the typical age, affluence and location of a sports apparel buyer?