Many consumers are also sports fans - and when following our favorite team, we are more engaged, emotional and loyal than ever.

So how can marketers take advantage of the sports arena to ensure their message is authentic, and matched to their consumer's needs?

You'll discover the new ways in which we're accessing sport, the attitudes of fans in different global regions, and the trends to watch.

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What's inside the report?

We uncover sports trends around the world, with a close analysis of:

  • What sports are popular in global regions?
  • How are sports fans following sports stars?
  • What do consumer insights reveal about two brand sponsorships?
  • Do sports fans also enjoy taking part in sport?

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