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How can you really get under the skin of shoppers? Consumer insight, shaped around a specific audience, shines a light on the motivation and behaviors that underpin buying.

That’s exactly what you’ll uncover in this report on the interests and attitudes of sports apparel buyers. Who are this diverse audience? What are they passionate about, besides sport? And how can you best appeal to them?

With insight into media use, social media and leisure activities, you’ll know precisely how to speak to these consumers effectively.

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What's inside the report?

Take a deep dive into the insight that matters when it comes to sportswear shoppers. You’ll uncover:

  • Which sports are part of their lives - playing, and watching?
  • What are their typical media habits?
  • How do they like to find new brands and products?
  • What makes them passionate about brands?
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