The dominance of social media continues to grow across markets as it plays a more essential role in the online purchase journey. Based on our very latest statistics, find out how social media behaviors are changing, on a global scale and by market.What's inside the report?
Here, we examine the biggest trends dominating the social media space to understand:
- Which demographics are engaging with social media?
- How are users spending their time on these platforms?
- Which devices are being used for social networking?