Social media motivations

It’s clear that social media is more popular than ever, and finding new audiences as it matures. What is less well known is why we are spending time with social media apps.

As digital detox becomes more popular, we explain exactly what users are looking for - and how you can use social media to foster ever better customer relationships.

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What's in the infographic?

Take a look at detailed stats on how our use of social media has changed over time.

You’ll discover the main reasons for using social media, and see the habits of five key networking segments.

Discover key social media insight, including:

• Which is the most cited motivator to use social media?
• What behaviors on social media are decreasing?
• What do Gen Z and Millennials want from social media?
• How does social media use differ across the world?