Social media across generations

Gen Z, millennials, Gen X and baby boomers are all highly attractive consumer groups that are active on social media.

But to target each group effectively, you must know not only which platforms they spend their time on, but what they’re doing on them and why.

Our latest infographic dives into each generation’s unique usage of social networks and highlights the opportunities for brands to reach them.

What's inside the infographic?

Using our very latest research, we map the social media habits of four key consumer generations to identify their differences and similarities, and what motivations lie beneath. Download it now to find out:

  • Who uses which social platforms, and how has this changed?
  • How do different generations engage with brands on social?
  • Where does social media sit in the purchase journey in 2019?