As a word-of-mouth tool for the digital era, social media has powerful potential to influence consumer decisions. Yet in the West it lags behind the global average when it comes to actually making a purchase. Why?

Get a quick summary of the insights to watch when it comes to selling on social media.

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What's in the infographic?

To get started with social media, discover the latest stats on areas to consider when creating a commercial approach.

You'll learn:

  • The importance of influencers for product research.
  • Key statistics on social media's role in the purchase journey.
  • Successful payment tools in APAC for Western marketers to know.
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