True social commerce, where customers remain in the social media ecosystem when completing a purchase, has long been a 'holy grail' for many brands.
Despite this, it hasn't seen global adoption or a rapid rise in popularity.
But with social platforms transforming into hubs for entertainment, news and product research, there are new opportunities to reach consumers in this environment.
In this report, we explore current behaviors and perceptions of social shopping, and how it can be incorporated in a retail strategy.
What's inside the report?
Here, we look at how social media and commerce merge in day-to-day online behaviors. Download the report to find out:
- What's the current state of social commerce?
- What potential does it hold in local regions?
- Do privacy concerns stand in the way of wider adoption?
- How is social media impacting the purchase journey?