The second-screening trends to know

86% of internet users now use other devices while watching TV. This infographic analyzes second-screening trends around the world, we investigate how these consumers interact with different types of media, and engage with brands and advertising.

What's in the infographic?

Here we take a closer look at second-screening consumers to find out:

  • Which devices are they using most?
  • How does second-screening differ by region?
  • What activities are taking place on each screen?
  • How do they discover and research brands?

Second screening infographic