86% of internet users now use other devices while watching TV. This infographic analyzes second-screening trends around the world, we investigate how these consumers interact with different types of media, and engage with brands and advertising.What's in the infographic?
Here we take a closer look at second-screening consumers to find out:
- Which devices are they using most?
- How does second-screening differ by region?
- What activities are taking place on each screen?
- How do they discover and research brands?