Product reviews and online commerce

As social media takes on a more prominent in every stage of the purchase journey, we examine the relevance of product reviews, uncovering the unique characteristics of consumers who post reviews online. 

What's in the report?

Here, we analyze the behaviors and perceptions of those who have left feedback or posted an online review in the past month, answering:

  • Which demographics and attitudes define a typical reviewer?
  • What are reviewers posting about most, and why?
  • How important are reviews when it comes to product research?
  • What role does social media play?

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