As social media takes on a more prominent in every stage of the purchase journey, we examine the relevance of product reviews, uncovering the unique characteristics of consumers who post reviews online. 
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What's inside the report?

Here, we analyze the behaviors and perceptions of those who have left feedback or posted an online review in the past month, answering:

  • Which demographics and attitudes define a typical reviewer?
  • What are reviewers posting about most, and why?
  • How important are reviews when it comes to product research?
  • What role does social media play?

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