As social media takes on a more prominent in every stage of the purchase journey, we examine the relevance of product reviews, uncovering the unique characteristics of consumers who post reviews online. 
Download now

What's inside the report?

Here, we analyze the behaviors and perceptions of those who have left feedback or posted an online review in the past month, answering:

  • Which demographics and attitudes define a typical reviewer?
  • What are reviewers posting about most, and why?
  • How important are reviews when it comes to product research?
  • What role does social media play?

A-Year-in-Review-One-of-the-Biggest-Consumer-Trends-to-Hit-2018_Preview-2Download now

Download now

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.