36% of internet users globally are Premier League fans. These consumers tend to skew towards affluence, are status-focused and spontaneous. We examine the opportunities for marketers among this diverse group.

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What's in the infographic?

Here, we analyze the attitudes and behaviors of this key consumer group to understand: 

  • What are the key demographics of Premier League fans?
  • Who do they support?
  • What are their viewing habits?
  • What does their brand engagement look like?
  • What role does social media play?

Premier League Fans
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