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Personalized marketing 101

Today's consumers expect personalization. This complete guide gives you the tips and tools you need to drive ROI with hyper-targeted campaigns.

What's inside the guide?

We take a closer look at the fundamentals of personalized marketing, the role of consumer data, and the steps needed to make it work.

  • Why personalization matters.
  • How to turn data into insight.
  • The tactics that work.